Custom Dog Food
A One-of-a-Kind Meal for a One-of-a-Kind Pet
Custom Fresh Food Made Just For Your Pet
Your pet’s health is unique, which means their diet should reflect their individual needs. Sometimes, what a pet needs can’t be found in a diet off-the-shelf. In partnership with your veterinarian, JustFoodForDogs helps make the process of creating a personalized recipe simple.
We Can Help With...
Digestive Health
Organ Health
Allergy Management
Kidney & Liver Support
Skin & Coat Support
Healthy Lifestyle and More
Here's How It Works:
1. Tell Us About Your Pet
Work with your veterinarian to gather the information we need to safely and thoughtfully create your dog’s custom diet:
- Complete Veterinary Referral Form
- Complete Custom Diet Questionnaire
- Recent medical records, including bloodwork (CBC, chemistry, urinalysis within the last 6 months)
Once you are ready, submit your Veterinary Referral Form and Medical Records by filling out the Custom Diet Questionnaire.
Formulation Fee:
If your dog is approved for a custom diet, a $500 formulation fee will be required to begin.
Estimated Food Cost:
For a 30 lb. moderately active dog, a 4-week supply typically ranges from $505 to $690+ but can vary depending on protein choice and specific dietary needs.
2. We Review & Personalize
Our Veterinary Team carefully reviews your dog’s information to determine the best nutritional approach. If a custom diet is the right fit, we’ll create a recipe tailored specifically to support their health and wellbeing.
3. Fresh Meals, Delivered to You
Once your dog’s recipe is finalized, we get to work in our kitchen preparing fresh, whole-food meals made just for them. Each order is carefully packed and delivered straight to your door.
What to Expect
From submission to your first delivery, the process typically takes 4–6 weeks or longer, depending on the complexity of your dog’s needs.
Real Transformations from Real Pet Parents
"Having the support from our vet and knowing the rate Wolfgang was losing weight was great and gave us the encouragement to keep going. It's fun and exciting when you start seeing transformations like this."
Erin M. and Chad S | Wolfgang's Parents
Wolfgang, Age 10
"At his heaviest, Bear was 170 lbs. I tried everything from diet kibble to prescription kibble to help him lose weight, but it just left Bear feeling hungry and barely losing anything. I started him on the Turkey & Whole Wheat Macaroni Recipe, and it didn't take long for Bear to start losing weight."
Lindsay T. | Bear's Mom
Bear, Age 6
"Lady battled with Hemolytic Anemia (IMHA). JustFoodForDogs has been a complete game-changer for her. We thought we were going to lose her and now she's better than ever, all because we're feeding her real food."
Millie A. | Lady's Mom
Lady, Age 5
"Since he was a puppy, Baloo suffered from loose stools, lameness, and anxiety, and he could not gain weight. When he was a year and a half, we moved him exclusively to JustFoodForDogs and now he's a happy and healthy 72 lb boy!"
Nicole B. | Baloo's Mom
Baloo, Age 5
"Bruno has suffered from skin allergies for much of his 10 years. After switching his diet, we noticed a difference immediately. In a couple of weeks, his skin cleared up and his hair was growing back. JustFoodForDogs gave us our dog back. We believe that it literally saved his life."
Richard H. | Bruno's Dad
Bruno, Age 10
Meet our Customs Team
We're connected by a mission to change pets' lives for the better, one fresh meal at a time.
Dr. Vincent Michels, DVM
Residency Trained in Nutrition
Vice President, Veterinary Services and Research
Dr. Christopher Margrey, DVM
Board-Certified Veterinary Nutritionist
Lead Veterinarian of the Custom Diet Service
Shelby Olguin, RVT
Nutrition & Research Coordinator
Custom diets are shipped directly to you on a schedule that meets you and your pet's needs.
Fresh-Frozen Custom Meals
We can prepare your pet's fresh-frozen personalized meal in our dedicated customs kitchen, where each diet is made one at a time and custom-packaged into daily amounts specific to each pet.
DIY Custom Meals
If you want to make your pet's custom diet at home yourself (DIY), you will receive a list of the ingredients to purchase and a recipe to follow. We will hand-prepare your pet's custom nutrient blend, formulated for your pet's unique recipe. Custom nutrient blends are prepared to pair specifically with your dog or cat's diet to ensure it is nutritionally balanced.