“Our love for dogs is truly the guide upon which we base our product and business.”
Think Outside The Bag.
Freshly prepared meals made from human-grade ingredients approved by the USDA - it is food for dogs... not dog food!
Boldly displayed on our packaging because we are the only whole-food brand to validate health benefits through feeding trials – you’ll see the difference!
Open, Honest, Just.
Come tour the only open kitchens in the pet food business and watch your dog’s food being made.
Don’t just take our word for it - we are supported by 8 vets on staff, hundreds of prescribing vets and the nation’s leading pet insurance provider.