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We are the #1 Veterinarian Recommended Fresh Food brand because we are the first to create a comprehensive line of Veterinary Support RX diets. Formulated by our team of 14 veterinarians, each diet includes preservative-free, fresh whole food and is cooked in our kitchens at just the right temperature to preserve the essential vitamins and minerals. Our Veterinary Support Rx diets are intended to support the healthy functioning of your dog’s physiology and should be used under the direction of a veterinarian.