California Consumer Privacy Act – Opt out of Sale of Personal Information
RIGHT TO OPT OUT OF “SALE” OF PERSONAL INFORMATION
If you are a California resident, you have the right to opt out of the “sale” of your personal information to “third parties.” The law defines “sale” broadly. It does not just include the exchange of data for money. Instead, it covers any transfer of personal information to a “third party” in exchange for “other valuable consideration.”
We assure you that we do not transfer your information to third parties in exchange for money and we will not do so
However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). It is possible that someone could claim that this transfer was in exchange for “other valuable consideration.” We want to be careful with and respectful of your information. Therefore, if you opt out, we will not transfer your information to any “third party” except as explained below (and allowed by law).
OPTING OUT MAY HAVE IMPACTS YOU DON’T EXPECT
Any transfer of data to a “third party” may be considered a “sale” of data. The law considers any other business a “third party” unless that business agrees to specific contractual provisions. We try to get all of the businesses to whom we send information to add this special language to their contracts with us. But not everyone will or can agree to those terms.
As a result, if you opt out of the “sale” of data, we will not be able to send data to some of our business partners. That may mean that, after you opt out, you may not receive all of the marketing and other information you are accustomed to receiving from us. In the extreme, if one of our critical partners cannot agree to the special contract language, and is considered a “third party”, it is possible that some features of our web site or other services may not work for you after you opt out.
In addition, California law prevents us from asking you to “opt in” for a year after you “opt out.” We are allowed to tell you, however, if a specific transaction requires a transfer of data to a third party. We may alert you if a transaction requires a transfer to a third party so that you can opt in if you would like to continue with the transaction.
Minors. We do not “sell” the data of people under 16, and do not intend to collect data related to people who are under 13. Exceptions to the opt out. The law creates several exceptions that are important for you to be aware of. We are allowed to transfer data to a “service provider” even if you opt out. The law does not consider that kind of transfer to be a “sale.” A service provider is a business that agrees not to use your information for any purpose other than providing the services specified in our contract. For example, we transfer data to business partners to provide data security and detect fraud. Those businesses are “service providers.” Even if you opt out, we will continue to transfer data to our service providers.
We are also allowed to transfer your data to a third party where you direct the transfer or direct us to interact with the third party. For example, if you direct us to use a specific payment method to pay for your order, even if you have opted out, we will still transfer the data necessary to process your order.
Collecting information and using it ourselves is not a “sale.” Opting out of the “sale” of your data does not prevent us from continuing to collect and process your personal information. You can learn more about how and why we collect personal information at our Notice of Collection. The “opt out” only applies to “personal information.” This is information that is or is capable of being linked to you. We use anonymization and pseudonymization to protect privacy. That data is not “personal information.” Opting out will not limit our transfer of that data to third parties.
Technical limitations on opt out. Please note that there are technical limits to our ability to identify data related to you and, if you opt out, to prevent the “sale” of that information to other parties. Where we can reasonably determine that information relates to you and you have opted out, we will not “sell” it to “third parties” (except as allowed by the law). However, we may not be able to determine that information relates to you. In that case, the information may be “sold” to a third party. Opting out is not unsubscribe. Opting out of the “sale” of personal information will not prevent you from receiving marketing messages from us. If you wish to unsubscribe from our emails, please follow the unsubscribe link in one of our emails. If you wish to unsubscribe from text messages, please follow the unsubscribe process for the program you opted into.
HOW TO OPT OUT
If you would like to opt out of the “sale” of your data, you have several options. You may click the opt out button (located below), you may email us at Privacy@justfoodfordogs.com, or you may call us toll free at (866) 726-9509. You will not be required to create an account in order to opt out.
If you do optout we will set a cookie on your device to facilitate your opt out. That cookie will enable us to identify you if you return and allow us to prevent data from being “sold”. If you delete the cookie or return using a different device or browser, we will not be able to connect the session to your opt out and will not be able to prevent the “sale” of the data.
If you want to opt out using email or our toll-free number, you will need to follow more steps. If you email us or use the toll-free number, we will have no way of setting a cookie on your device. This will limit our ability to prevent the “sale” of data. For this reason, the opt out button is the most complete way to opt out of the “sale” of data.
Click the button below to opt out
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