One of the biggest processed food industries in the U.S. gets a comprehensive and hard hitting look in BIG KIBBLE: Hidden Dangers of the Pet Food Industry and How to Do Better by Our Dogs, by two leaders of the fresh, whole food movement for pets, Shawn Buckley and Dr. Oscar E. Chavez. Published by St. Martin’s Press, the book offers an inside look at the shocking lack of regulation within the pet food industry, and how readers can dramatically improve the quality of their dogs’ lives through diet..
The commercial pet food industry—Big Kibble—is big business. A handful of multinational corporations dominate the industry and own just about every major dog food brand. This comes as a surprise to most people, but even more shocking is how lax the regulations are around these products. The guidelines—or lack thereof—for pet food production are set by a private, non-profit organization that is heavily influenced by the corporations that sell it, allowing them to include ever-cheaper ingredients, and create ever-larger earnings. Therefore, legal ingredients that could be in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. So far, these corporations have been able to get away with it—until now.
BIG KIBBLE has received early praise from celebrities and prominent veterinary and medical professionals.
“BIG KIBBLE is a must-read for anyone who loves their pup...” – Kristin Davis, actress and animal activist
“If like me you believe that your pets are members of the family you have to read BIG KIBBLE..” – Amanda Seyfried, actress and rescue proponent
“I have been a longtime devotee of this brand and I’m so happy they now have a book to help spread awareness and information on how to improve animals' lives.” – Kristen Bell, actress and author
"A reader-friendly book that discusses the complexity of the pet food industry in frank and simple terms" - Richard E. Palmquist, DVM, GDVHM, ACCHVM