HOW DO WE STAY
MORE AFFORDABLE?
A white fluffy dog being served a bowl of beef and russet potato recipe

Our mission is to improve the length and quality of life for as many pets as possible. We invest in the things that matter but also keep our prices lower than other brands so that more pet parents can afford the best nutrition available to give their pets.

a smiling senior red colored pomeranian
Just Food For Dogs
just food for dogs

The Farmer's Dog

41% More Affordable*

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20% More Affordable*

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29% More Affordable*

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30% More Affordable*

$$$$$

a smiling young rottweiler

How We're Better

Alberto Andrade, JFFD Chief of Staff at the bering sea, visiting one of the boats that catches our wild-caught cod, a bowl of Fish & Sweet potato recipe and pieces of fresh cod.
We don't use middlemen

We make all our healthy meals for pets using only fresh whole-food ingredients. By sourcing directly from human-grade suppliers of meat, produce, and supplements, we can keep costs low and pass those savings on to our pet parents because it is the right thing to do.

Leaders in Evidence Based Nutrition

Proven healthy through independent, peer-reviewed studies.
Have a team of Veterinary-trained Nutrition Consultants to partner in your pet's health.
Pioneered ethical AAFCO-compliant feeding trials using companion dogs.
a Just Food For Dogs Nutrition Consultant providing a consultation to a pet parent holding her dog at the Costa Mesa Kitchen
We make our own food

By making our food by hand in our open-to-the-public Kitchens, we can carefully prepare our meals to retain their nutritional value. Our in-house veterinary team oversees our formulations to ensure that we maximize nutrition. Each recipe is made with human-grade ingredients, zero preservatives, and enhanced with proprietary nutrient blends to balance the meal for long-term feeding.

Leaders in the Fresh Food Movement

More affordable than other fresh food brands.
Offer vet support and custom diets for dogs with specific nutritional needs.
Publicly available recipes for at-home cooking.
louis the basset hound howling, next to Moby, a golden retriever, with a bowl of turkey and whole wheat macaroni recipe in front of them
We put dogs before dollars

On average we are 30%* more affordable than other fresh food brands. We keep our prices low so that every dog has access to life changing whole food nutrition. In addition, we provide our daily diet recipes freely and even donate our food to rescues to help as many dogs as possible get started on the path to more life, more years, and more love.

*Post first purchase. Calculated on a per 500 kcal basis for JFFD large box subscription after first order. Calculated for single dog households requiring 700 or fewer calories per day. Information from websites as of November 2021

Browse Our Recipes